|Blogs filed with the tag - Business+Cards|
Building your Brand - Part 1
Filed under: Branding Marketing Tags: Business+Cards Emails
So how do you use your domain name to build your brand? First of all, add it to all your content, everywhere. Where can you add it? Print it on your stationary. Print it on your brochures. Print it on your business cards.
I don't know how many times I have been to an art show and looked at the business card of the artist which are on offer only to see that they have not included their website address.
Does it work? You bet. One of our artists was painting in a public location and had plenty of visitors passing by his easel. Folks would stop to chat and he would hand out his card and invite them to visit his site. When he would go home at night and look at his site statistics, his web page hits were through the roof.
Where else should you add your domain name? Add it to your emails. Add it to your press releases. And when you send out your emails to let people know about your activities or your latest work or where you'll be exhibiting, don't just have your domain name at the bottom of your email under you name. Add it as part of your message. Make it an invitation to see more of your work on your site. Make it a clickable link in your email so people can easily come to see your work. When your customers or prospects go to your page, invite them to bookmark your site so they can return to it again without having to remember your domain name.
So you've issued the invitation to have people come to your site. When they get there, what do they see? Naturally it is all about the content. In the next blog, we'll discuss ways to make your site inviting so they stick around. read more ...
Posted by Art Marketer at 01:20
Increase your website 'Hits'
Filed under: Marketing Email Recommendations Tags: Website Traffic Business+Cards Promoting Emails Email+List
There are lots of easy ways to increase your traffic and build your customer base.
Your own traffic building efforts will guarantee a huge difference to your site visits. Here are 6 top ways:
Add more artwork. Most artists with more hits have more art on line. If you have unused art space on your website, fill it up, and enjoy more traffic. If you are not sure what to do, especially newer artists please don't hesitate to email the firstname.lastname@example.org for assistance. You can add more art at any time, and even add more art spaces as needed.
Keep your art work current. Active artists change some of their images and information at least every couple months. It does not take long to keep your content up to date and the payoff is great. Visitors will return often to your site for more when they find it is changing!
Invite your fans to see your work on line This is one of the key ways to increase your traffic, especially to easily keep in touch with your customers. After you load or reload an art work, use our "Notify Fans" feature to send an email with your personal comments and a direct link to the art image just loaded. Got some news you want to share? Let your network know!
Update your mailing list. Your customer and network list is gold for you. If you send out emails (the fastest and least cost way to keep in touch) you need to keep your email list current. Load up your email list to your website by logging in to your site then click on "Market your artist site", then click on "Maintain your mailing list information." You can load up your email addresses either one at a time or in bulk. Contact us if you need any help.
Use your web address. Three ideas for showing your website address (shown on your webpage, i.e. www.MyArtClub.Com/Joe.Smith): 1) at the bottom of all correspondence and email, 2) on all pamphlets or business cards and 3) on any listing of you as an artist, or art group.
List your web page with search engines and directories. Listing your website and art work can increase your traffic especially for new customers. MyArtClub.Com has links on line to several free search engines and directories sources. Click on our "Links" page which is found from the main MyArtClub.Com page, on the right hand column under "Resources".
This article first appeared in the My Art News Letter #12
read more ...
Posted by Art Marketer at 01:20
|The Marketing Team at MyArtClub.Com publishes a variety of marketing tips for more effective Internet Marketing here.
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